NBA (Not So) Live

It was reported today that sometime in October, EA will release a digital only version of it's NBA Live franchise. Do you find this as laughable as I do? EA hasn't put out a basketball game in three years and hasn't been competitive since 2008 when it did put together a game. Supposedly this will only be a trial run for next year (hence no physical disc), but due to the lack of visuals, marketing, or general information about the game, I don't see how much of a success this can be. I'm one that fully embraces developer competition, so I'd like EA to try to compete. Though 2K doesn't show any signs of lacking innovation, we don't know what the future holds. Since 2K has been unable to put out a football title, EA's lack effort in improving the gameplay has led to a lot of discontent amongst fans. I find it ironic that EA priced the game at $20. 2K employed the same method when it was trying to cut it's way into EA's sports gaming market. Could EA be waiting for 2K to falter to strike? If so, they may be waiting for for a long time.